Our Story

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Who We Are

We specialise in connecting artists with brands that share their values. Our work brings together a curated network of musicians and industry specialists to build partnerships that feel credible, relevant, and creatively strong.

Whether working with emerging talent or global brands, we help both sides unlock the power of music as a strategic and cultural tool.

What We Do

We develop and deliver music-driven brand partnerships that go beyond placement or endorsement. Our focus is on culturally relevant campaigns that integrate music into brand storytelling in ways that feel natural, intentional, and impactful.

Our work spans music, fashion, and culture helping brands show up with authenticity and artists collaborate without compromise.

Our Approach

We believe the strongest partnerships are built on alignment, not opportunism. Every collaboration is shaped around the artist’s vision, the brand’s identity, and the culture they want to be part of.

As a bridge between the music industry and mainstream brands, we help translate cultural relevance into campaigns that connect, last, and stand out.

Leadership

We Rep Talent is led by Ayomide Magbagbeola, a media and partnerships specialist with 10+ years of experience across music, advertising, and brand collaborations. Previous work includes partnerships with Warner Music, Sony Music, UMG, and YouTube, alongside contributions to leading publications including NME, Look, and Marie Claire.

Why We Rep Talent

• Cultural Expertise – Deep understanding of music’s role in shaping culture

• Authentic Partnerships – Alignment-first collaborations between artists and brands

• Proven Experience – Trusted by leading music and media organisations

We’re shaping the future of music-led brand partnerships.